You've Been Buzzed

I love interactive media folks. Whenever we get together in one place, not only is it like a Star Trek convention (speaking our own language) new words to describe what we do float to the surface. When I attend events like the one im at right now, these new buzz words reveal themselves in presentations, discussions and even in written form in program copy. Social Media, UGC (user Generated Content), contextual, and many many more idioms like that have graced the wall of buzz word shame.

So now I reveal the new buzz marketing word of choice for interactive marketers around the world. I expect to start seeing this word on every agency website, in almost every vendor presentation and probably on a few t-shirts somewhere as well. We will use this word until it sickens us to hear it. Like "social networking" or " new media", just hearing this word will cause severe hot flashes, blood to drip from your ear and eye sockets and and an uncontrollable need to throw a random object at a presentor or vendor.

I now present to you........drum roll...............

Marketecture (mar.kuh.TEK.chur) n :The design and structure of a market or a marketing campaign.

Me: "So how can your technology help my clients reach a better online audience."

Vendor: "Well, we'll need to look at your marketecture to determine what the most appropriate course of action will be..." "It's really all about how you've approached your marketecture, what new media strategies your employing and whether or not you're contextually reaching the social networking community in an efficient way"

Me: "Note to self: Remove vendor from my contact list"