Like a Penguin living in Miami, IKEA has hit the suburbs here in Austin. The store has opened in Round Rock, which is about 15 miles north of Austin. IKEA typically locates itself adjacent to major metropolitan areas (Houston, Chicago, Los Angeles, Dallas) and caters to hipster urbanites who appreciate high style at economical prices�Round Rock Texas is pick-up drivin, tobaccao chewin�, deer hunting, bonafide �mom jeans� territory. These people spend their days scrap booking and sponge painting their country kitchens; they typically don�t appreciate scandi styled home furnishings and accoutrements. I heard a lady today comment on the store �What the hell kind of stuff is this?� Her shopping companion replied �its total shit, you gotta put everything together yourself and it all looks like cheap space furniture�. I thought to myself; god bless these ladies. Not only do they have terrible Texas hair and jeans with elastic waste bands�they wouldn�t know sophistication if Jesus Christ himself showed it to them at church on Sunday.I browsed the aisles watching the Round Rockers react poorly to just about everything in the store. Confused looks, and empty stares everywhere, it was priceless. Every once in a while Id pass a wayward Austinite or random gay man who clearly appreciates the simplicity of Euro style. Like peas in a pod we would gravitate towards the same items and look for acknowledgment from one another before venturing out into another isle filled with style-less rednecks.
FYI: IKEA: Ingvar Kamprad Elmtaryd Agunaryd
5 comments:
I Heart IKEA. ;)
We cleaned out the Dallas store last weekend. Hehe..
Intersting how the owner moved from his high taxed country to avoid paying more than 50% of the wealth he made. Everyone loves their European welfare states until they come to take your money away.
Was this and a previous posting about WalMart written by the same individual who used to be so excited about the new Super WalMarts that were open 24 hours a day, seven days a week, or in the tired new vernacular, 24/7.
Is it only Austinites or gays that can "appreciate" the expendable, throw-away IKEA products? Now it is furniture and household furnishings. We have become a disposable society, from diapers to couches.
Yes it is.. BUT I must defend myself, said statements were made before Target got it's act together and long before my champagne tastes wewre fully developed.
and caviar dreams. We are a society that demands immediate satisfaction.
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